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What is a Meta tag and how do I use them? A Meta tag is part of your web page markup language. This section of your page simply tells the search engine a little bit of information about your site. There are several meta tags you can use, however we are going to focus on two of them. They are the key words and the description meta tags. The Description tag tells the search engine what you site is about. This is also the description that shows up in most search engines. So make sure the information you place here is important and will make a person click on your site. Don't promise anything that isn't on that page. This is what they will find on this page, not 20 pages later as most people won't click on all of your links to get to the information they came for. If they don't find it right away, they are gone to the next person in the search engine listing. Many search engines allow you up to 500 characters in a description, however some only allow 100. Make sure you get your point across up front, then fill in the details so that it will show up better in as many search engines as possible. The Keywords meta tag is much different. This is a group of words that people might put in a search engine to find your site. Each keyword or phrase is separated by a comma. Yes I did say phrase. Most search engines will allow you to put in "civil war photos" as one keyword. Since people that would be looking for your product would put in that phrase it will help find your site. You could put it in as three different words if you would like, however for the most part a phrase will work better for you. Also keep in mind that if you use Mixed case in your keywords, then the search engine will only give a response if the same case is used when someone searches for your site. If however you use all lower case in your keywords the search engine will match no matter what case the person puts in the search engine. A good example of this is if you put in a keyword of "United States of America." If someone puts in "united states" in the search engine, it will skip you since the case does not match. On the other hand if your keyword is "united states of america" and someone puts in "United States of America" it will find you. Since the lower case will match all of them like a wildcard. Here is an example of what your html code would like like. Keep in mind this is just a very basic site, however it would work and the search engines would send it lots of traffic.
<head> <title>What you want to show up on the stop line of the browsers</title> <meta name="description" content="Widgets made in America. Others may tell you that they have the best widgets in town and they may be right. After all most companies that sell widgets buy them from us to resell. "> <meta name="keywords" content="widgets made in america, united states of america, resellers of widgets, american made products"> </head> <body> Anything put between these two tags is what will show up on your web site. </body> </html> |
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